Time-shift TV does not reduce amount of live TV, ads consumers watch
Thursday, February 7, 2019
Engineering and Computer Science,
EurekAlert! - Technology,
Information Engineering
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(Carnegie Mellon University) A new study looked at whether time-shift television, a technology that allows people to watch TV shows they missed without presetting devices to record content, has affected how people watch TV. The study found that people with time-shift TV watched slightly more TV overall than they did before having the technology; they did not watch less live TV, and they did not watch fewer advertisements.
from EurekAlert! - Technology, Engineering and Computer Science http://bit.ly/2DWZMoH
from EurekAlert! - Technology, Engineering and Computer Science http://bit.ly/2DWZMoH
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